Define Your Business Idea


Business Idea – Define It

Every business starts off with an idea and for that idea to be valuable you need to know how to communicate it. There are a few steps you need to take in order to refine and define your idea. You will be most successful if you use Ideator. You can work on it within stealth mode or so called privet mode while you are crafting it to perfection. No one will be able to see it until you are ready and you start inviting people to join your team.

I have an Idea – What do I do Now?

If you have a business idea and now you find yourself in a passion where you are not sure what to do next, you have come to the right place and to the right people as well. Once you thought about your idea it is time to define it completely. It does not really matter if you are offering a profit or nonprofit service or a product, an idea is defined in the same way, no matter the above. There are 5 elements to consider. The name of your idea or a business, tagline, a sales pitch, problem a customer may be faced with and at the end the solution to the problem. Let’s go further in depth:

The Name of the Idea

The name is one of the most important aspects of any idea or any business. The idea simply needs to have a name. If it does not have a name, your customers will not be able to find your service or product you are offering. If you come up with a catchy name, people will have no problem remembering it. You will need to be creative but at the same time you will have to keep things simple. Remember, you can always come back to that step and change the name if you think it does not serve you well.

The Tagline

This is very much similar to the idea itself. If you have a firm and catchy tagline your customers will always remember your brand. When talking about taglines, we are thinking about slogans, something simple and easy to remember. Just think about some popular brands like Nike and their catchphrase “Just do it”. Taglines speak to people and they talk about the product itself or the experience people have when using a certain product. Try to be creative and talk to family members of friends and see what they think about your idea and taglines. Try to get them comment and feel the vibe. This will help you a lot, it is like conducting a marker research in a way.

The Sales Pitch

This step is very important and mustn’t be skipped. Just imagine yourself in company of a few business investors that are looking for something new and fresh to invest in. You have approximately a minute to sell your idea. All you have is one single shoot. Don’t blow it. What will you say? The sales pitch has to be engaging, precise, and persuasive and to the point, but at the same time you have to hit a nerve, an emotion to make the sale.

The Problem

Your business idea has to solve a certain problem. You need to define issues people are struggling with and have a readymade solution for them. Once you have defined a problem, you need to test it. Make sure that other people have experienced it, and not just you.

The Solution

When you define your idea, make sure that your product or service solves a problem. If you take care of this part of the equation at the very begging you will have far less problems along the way, meaning, you won’t have to convince people that they need your product or a service. Talk to family and friends and offer them your product and see how it goes. If you are the only one who thinks you have a valuable product, then you have a problem.

The next thing to do is to define the idea. Think about the solution, the idea name, a tagline and a sales pitch. All these factor have to work together and offer immense value to your customers. The Ideator is an ideal tool to help you work on your idea and you don’t have to show it to anyone until you are a 100% ready. You can invite others to give you some feedback and more.